What we do

A deep bench of skill-sets to fulfill your marketing needs

advertising

Facebook | Instagram | Google | LinkedIn | Twitter | TikTok

We know the ad channels, we have the expertise, and we’ve seen the results. Our team will manage your ads end-to-end from strategy development to writing all the relatable copy and designing the ad creative your target audience will gravitate toward. We’ll stay active natively in the ad platforms monitoring engagement and conversions, re-allocate budget to the best performing campaigns, kick off new tests, provide winning ideas for landing page optimizations, and build reporting dashboards so you have full transparency.

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Sales Qualified Leads

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Cost Per SQL

*From Jan 2020 to Jan 2021

ADVERTISING CASE STUDY

The Goal

Interplay Learning wanted to increase the volume and quality of B2B sales qualified leads (SQL) while driving overall cost per SQL down. Within the first 60 days we accomplished this goal.

The Strategy

We launched a new strategy for LinkedIn ads, Google ads, and Facebook ads kicking off very specific campaigns with granular targeting. We upleveled the ad creative, increasing click through rates across the board. We worked directly with the sales team to redefine lead scoring, allowing them to focus on leads most likely to close.

content 
creation

The Strategy

You dream it, we’ve probably created it. Our in-house content team has deep expertise in writing copy and creating designs for all kinds of industries. We constantly hear from our clients how impressed they are with how quickly we’re able to grasp such complicated solutions or industries and match the voice and tone in a way that sounds like them, all while positioning them as thought leaders.

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Organic Traffic

Articles Ranking #1 for Target Keywords

*From Jan 2020 to Jan 2021

CONTENT CASE STUDY

The Goal

Page Per Page was not consistently creating content for themselves, and wanted to create blogs that would drive more prospective B2B customers to their website.

The Strategy

We started by doing in-depth keyword research and a competitor content gap analysis. We used this data to develop an SEOdriven
content strategy prioritizing blog content based on low competition long tail keywords that we knew PPP had a chance at ranking for
organically.

SEO

SEO Audits | Backlink Building | SEO-Driven Blogs | Keyword Research

Our approach to SEO involves an audit of your existing site, comprehensive research and analysis of keywords and your competitors, content gap analysis, blog strategy development and backlink building to increase your domain rating. Our clients have seen significant organic traffic success when they work with us to build SEO into their long-term marketing strategies. We’re in the weeds of it all!

DR Sites

SEO CASE STUDY

The Goal

Xevant needed to raise their domain ranking (DR) by 10+ points in 6 months in order to have a shot at ranking for their target keywords and get more exposure with new backlinks.

The Strategy

Our team did outreach to industry specific authority websites through highly customized direct pitches. We only targeted websites with high domain rankings.

email marketing

Newsletters | Template Design | Nurture Sequences | Automated Workflows

With marketing, half the battle is making sure you’re consistently reaching your contacts on a regular basis. From newsletters, to educational, customer success, re-engagement, or automated nurture workflows, we’re doing it daily for our clients. We’re familiar with most email platforms out there and can manage all of your emails, create a damn good lookin’ template and write copy that you’ll love. Sit back, and let us take care of the emails for you. One more thing off your plate!

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Open Rates

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Deliverability

EMAIL CASE STUDY

The Goal

StepStone Realty wanted to increase the amount of people opening their emails each week.

The Strategy

We scrubbed their email lists to get rid of invalid email addresses, created cleaner email templates and ran email copy through a deliverability filter to identify potential spam and non-primary inbox flags in the email copy and subject lines.

public relations

Online Media Mentions | Company Awards | Guest Posts | Podcast Interviews

PR is the humble brag your brand deserves! We’re able to leverage our network and tools to get you and your brand the exposure that positions you as a thought leader and brings relevant traffic to your site. We’ll pitch your brand directly to journalists and online media, apply your company and personnel to awards, write press releases and more.

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Site Traffic

Placements

PR CASE STUDY

The Goal

InHance Interiors catered to pro athletes, actors, and wealthy individuals and wanted their brand to be showcased on relevant and sought after websites in their industry.

The Strategy

We leveraged our network, database of journalist contacts, and cold outreach tactics to approach all of the most relevant media directly to land InHance in authoritative online placements, full page stories, podcasts, awards, media mentions, speaking engagements and more.

Social Media

Facebook | Instagram | LinkedIn | Twitter etc.

When it comes to social, we want everything to instantly resonate and connect with your target audience. From the copy that’s relatable to content creative that wins someone over to be a lifetime brand advocate. Did we just become best friends? Yes, Clark. We did. We’ll write all of the copy, do the design, develop a feed look and feel, build the strategy, create a content calendar for you, and give you ongoing reporting on engagement and growth.

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Avg. Engagement

%

Followers

SOCIAL MEDIA CASE STUDY

The Goal

Elite Pacific Vacations wanted to post more consistently on their social channels and post more relevant content to their followers.

The Strategy

We created a post theme strategy and built a content calendar that focused on a combination of luxury property interiors, travel experiences, and local companies that were relevant to those traveling to Hawaii.

4

“We’ve been working with Axle Eight for several months and I’m so glad we found this team! I’ve been through 3 other marketing agencies in the last year and no one has even come close to Axle Eight in terms of results. They are incredibly organized, thorough and responsive. They’ve become an invaluable extension of my marketing team and helped take our efforts to the next level. I would highly recommend Axle Eight to anyone who is looking for a strategic marketing partner.”

- Kristina Bentle, VP of Marketing at Interplay Learning

“Axle Eight! The clever, efficient, organized crafty team of strategic, fun-loving creatives helping take our marketing to the next level. We teamed up with Axle Eight because we wanted something so different from the sea of sameness. They’re true pros and I would recommend them to anyone who is looking to catch attention in the busy digital world.”

- David Armstrong, President & CoFounder, Monument Wealth Management

“Axle Eight is without a doubt the best marketing agency I've had an opportunity to work with. I've been running businesses and marketing departments for over 10 years and I've heard my fair share of overpromises that resulted in major disappointments. Not with this team. I highly recommend them, as long as you don't take their time away from me! :)”

- Jon Katz, VP of Marketing at Billd

5

YOUR MARKETING IS
OUR FORTE

So, breathe a sigh of relief. You’ve found your next marketing agency.